Fintech Blog (Ghostwriting)
a ghostwritten blog that built momentum and showcased the solutions of an on-the-rise fintech startup.
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problem
As the world began reopening after COVID-19, the payments industry faced a pivotal shift—cash was declining, and “contactless” had become the norm. To seize the moment, tiptap needed to position its CEO as a credible voice in the evolving world of touchless giving™ and touchless payments™, establishing both authority and trust during a time of rapid change.
solution
I developed and ghostwrote a multi-part blog series exploring the future of digital payments through a human lens. This featured piece, “Reimagining Payments as the World Reopens,” tied cultural relevance to product innovation—demonstrating tiptap’s leadership in shaping how people give, spend, and connect in a post-pandemic world.
click to read the blog
(PDF format)
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