Campaign Master Messaging
a reusable campaign framework that gave Cambria’s product launches & event initiatives a blueprint for clarity, tone, and alignment.
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problem
Every campaign was a game of telephone—no shared source of truth, slow approvals, and scattered copy requests.
solution
I created a master messaging template that brought it all together—tone, key lines, and proof points—so every team could move faster with pre-approved, on-brand language ready to plug and play across channels.
see also
